Description: Developing advertising with qualitative market research Judith Wardle. [electronic resource] /

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Bibliographic Details
Format:	Book
Language:	English
Subjects:	Advertising. Marketing research. Qualitative research. Marktonderzoek. Kwalitatieve methoden. Reclame. Recherche en marketing Recherche qualitative Publicité Electronic books.
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Item Description:	General Notes
Physical Description:	xvi, 135 p. :ill. ;24 cm.
ISBN:	9781847876966 (electronic bk.) 184787696X (electronic bk.)