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| era | |
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| format | Book |
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| geographic | |
| id | e290fa32-aadf-49a7-855d-2a3eb68823c2 |
| isbn | 0132390752 9780132390750 |
| issn | |
| language | eng |
| physical | xv, 318 pages :illustrations ;24 cm |
| publication | – publisher: Wharton School Pub dateOfPublication: 2007 |
| publishDate | 2007 |
| subjects | |
| title | Marketing that works : how entrepreneurial marketing can add sustainable value to any sized company / Leonard M. Lodish, Howard L. Morgan, Shellye Archambeau. |
| topic | New business enterprises Industrial management. Marketing Entrepreneurship. |