(1988). Trend watching: How the media create trends and how to be the first to uncover them / John E. Merriam and Joel Makower.
Chicago Style (17th ed.) CitationTrend Watching: How the Media Create Trends and How to Be the First to Uncover Them / John E. Merriam and Joel Makower. 1988.
MLA (9th ed.) CitationTrend Watching: How the Media Create Trends and How to Be the First to Uncover Them / John E. Merriam and Joel Makower. 1988.
Warning: These citations may not always be 100% accurate.