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Format: Book
Language:English
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format Book
genre
geographic
id f47a60a7-e351-42f7-8ae4-e75f4624cd1f
isbn 0814458904
issn
language eng
physical ix, 210 pages ;22 cm
publication – publisher: American Management Association
  dateOfPublication: c1988
publishDate c1988
subjects
title Trend watching : how the media create trends and how to be the first to uncover them / John E. Merriam and Joel Makower.
topic Mass media
Mass media
Mass media
Content analysis (Communication)